We have a strong focus on sustainability in everything we do. Packaging was a key area for minimising our environmental impact. In fact, it was the catalyst for our packaging refresh in 2020.
In our bid to make our entire range better for the earth, we looked into many different options. We weighed up the energy efficiency of producing the products v’s the benefits of avoiding landfill. We also looked into compostable solutions, but ultimately decided any recyclable/reusable option was going to be preferable to a single-use one.
In the end, we sourced materials we felt would have the least impact on the environment & most aligned with our values.
Our roastery is solar powered & every single one of the products we sell is certified Carbon Neutral.
reusable retail canisters.
Our main goal in sourcing retail packaging, was to find a reusable solution. Ideally, we wanted something that could be taken back to the café and refilled, instead of single-use packaging each time (especially for the smaller 200g lots).
These composite canisters can be mainstream recycled (check with your local council if they accept co-mingled materials) & are made from already reclaimed materials. The paperboard that forms the cylinder is made from over 90% recycled material & the metal ends contain 25% recycled material.
Customers have the option of taking empty tins to participating ‘refill nation’ spots (aka: our incredible cafe partners!) & having beans refilled for $1 off the rrp. Together, we can have more of an impact. Please note: refills are only available for our blend coffees.
To find your closest refill station, head over to our cafe finder page & look for the canister icon.
closing the loop on coffee bags.
In our search for environmentally friendly bags, we discovered there wasn’t much on the market at the time that ticked all of our boxes, and also maintained the integrity & freshness of the coffee. We knew we had to get of rid of the foil lining (it’s no secret all foil-lined bags head straight to landfill) & were hoping to avoid plastic. In the end, the best option we found was a recyclable soft plastic bag. While they can’t be mainstream recycled, they can be placed into soft plastic collection bins.
But the majority of our 1kg bags go into cafes. We were very conscious that many councils don’t support soft plastics recycling & the last thing we wanted was for the bags to end up in landfill anyway. We also wanted a solution that would be easy for our cafe partners to implement. We decided to close our own loop & offer a collection service to take any empty bags back from our café partners each week.
We’ve also teamed up with the legends over at Reground to ensure the bags are properly recycled. Reground’s mission is to turn waste into a resource. So far, they’ve redirected 16 million lattes worth of coffee from landfill to local community gardens, 6,000 shopping trolleys worth of soft plastics to be recycled, and with the help of their community, they’ve avoided 1.1 million tonnes of toxic gas from entering our atmosphere.
All of our soft plastics will go back to Reground to be recycled locally. Our bags will then be turned into pellets and used in our roads here in Australia, essentially giving them a second life cycle. By closing our loop, we could divert an estimated 1.5 tonne of waste from landfill every year…we’d say that’s a win for the environment!!
thinking outside the box.
Our wholesale boxes are recyclable & are also made from 100% recycled material.
The cardboard boxes you receive via our online store are recyclable too but we always recommend holding onto it to reuse again. So is the branded tissue paper inside; it’s eco-friendly, acid-free & FSC certified (forest stewardship council). The ink is soy-based, as opposed to traditional petroleum-based ink. The FSC certification ensures the materials were sourced in an environmentally-friendly, socially responsible & economically viable manner.
Any cards you receive are made from 100% recycled card. The printing service provider we use for all of our cards are solar powered (like us) & care about sustainability almost as much as we do. All of the online store packaging can be popped directly into your kerbside recycling.
Deliveries via our online store are also 100% carbon neutral.
merch range sourcing.
We had three key things in mind when we created our merch range;
~ only product lines that’ll actually get worn/used. no junk.
~ make sure the materials are ethically sourced, sustainable & locally produced (wherever possible).
~ avoid creating something just for the sake of it (not adding to the throwaway culture).
Our tees & totes are from as colour, they’re child labour free & ethically sourced. The tees are also 100% organic (pesticide-free). They’re super comfy & wash really well too.
We decided to add tote bags to our range as they can be constantly reused, in place of plastic or paper bags (you’d be able to carry a decent amount of coffee in them too). We’ve added an unbranded, ceramic, reusable frank green coffee cup to our list too & we’re still searching for the right mug options to complete the range. Stay tuned for more.
We’re continuously looking for ways we can improve in this area. As always, we welcome your feedback, suggestions & queries. If you’d like to drop us a line, head over to our contact page.
Or click below to learn more about our sustainability journey.
