a bit about us

we’ve come a really long way since 2015, that’s for sure!

driven by a handful of passionate crew members, we had high hopes of making our mark on the specialty scene. we started out with a deep love for coffee, a strong focus on quality & relationships, and a dream of having an ongoing impact in our communities. over the years, we worked hard to grow Locale into a well-known & respected specialty coffee brand.

back in 2018, we joined the Genovese coffee family – a 50 y/o family-owned & run, Melbourne-based company who’ve been operating ethically & sustainably long before it was cool to do so. this change gave us an opportunity to reassess how we did things, backed by the Geno crew with their years of experience & knowledge and strong connections with producers around the world.

around this time, our team sat together to redefine our vision & what we want Locale to stand for. we ended up with a set of defining values that we felt would; support our goal of bringing coffee & community together, continue to shape our culture, reflect our identity as a specialty roaster & leave the earth in a better position than we found it.

while these may not have been the reasons Locale was first created, it’s these reasons we continue to exist today.

we have so much love for our coffee community & cafe partners nationwide. we’d love to welcome you to our locale family too!

our ethos

our guiding principles: who we are, what we stand for & how we choose to make decisions as a company.

the crew

meet our award-winning roasters as well as our epic crew on the ground around aus.

doin’ our bit

our tangible sustainability actions, carbon neutral certification, sourcing guidelines, community initiatives & more.

still want more?

if you’re looking for more info about us & what we’re all about, we’d recommend heading over to our blog.

there’s a heap of cool articles written by our passionate team.

to the blog