a bit about us

we’ve come a really long way since 2015, that’s for sure!

driven by a handful of passionate crew members, we had high hopes of making our mark on the specialty scene. we started out with a deep love for coffee, a strong focus on relationships, and a dream of having an ongoing impact in our communities. over the years, we worked hard to grow Locale into a well-loved & established specialty coffee brand.

back in 2018, we joined the Genovese coffee family – a 50 y/o family-owned & run, Melbourne-based company who’ve been operating ethically & sustainably way before it was cool. this change gave us an opportunity to reassess how we did things, backed by the Geno crew with their years of experience & knowledge, as well as their existing, strong connections with producers across the world.

around the same time, our team sat together to redefine our vision for Locale going forward. we ended up with a set of guiding values that we felt would; support our goal of bringing coffee & community together, shape our company culture, reflect our identity as a specialty roaster & leave the earth in a better position than we found it.
you can read the fruits of this labour in our ethos.

and while these may not have been the reasons Locale was first created, these are the reasons we continue to exist today.

we have so much love for our coffee community & cafe partners nationwide.
we’d love to welcome you into our Locale family too!

our ethos

our guiding principles: who we are, what we stand for & how we choose to make decisions as a company.

the crew

meet our award-winning roasters as well as our epic crew on the ground around aus.

community initiatives

doin’ our bit

our tangible sustainability actions, carbon neutral certification, sourcing guidelines, community initiatives & more.

still want more?

if you’re looking for more info about us & what we’re all about, we’d recommend heading over to our blog.

there’s a heap of cool articles written by our passionate team.

to the blog