our ethos

coffee for the people

we believe in the power of community. our goal is to make specialty coffee approachable and accessible to bring people together over our favourite brew.

our intention is to conduct our business based on our own ethical & sustainable principles to ensure we’re limiting or reversing our footprint. we continuously re-evaluate our practices to find the best solutions that support our vision to leave the industry, and the earth, in a better place than we found it.

we seek to add value to others where we can. we are very conscious of the impact we can have financially, from the farmer through to the consumer and the communities they live in. we want to challenge the status quo and continually question what we do and how we do it. we don’t believe in taking shortcuts or looking for the quick wins. we always work towards genuine, organic growth.

we like to stay in our own lane and actively choose not to compare or compete. we march to the beat of our own drum, stay true to ourselves and to our brand. each decision is made collaboratively with integrity and thought.

we have a thirst for knowledge and we’re always looking to continue learning and honing our craft. we don’t assume we have all the answers or that the answers will be the same as they were yesterday. we also love any opportunity to share our knowledge. our doors are always open to those who want to learn.

we provide an inclusive workplace culture, one which creates the framework to support the personal and professional growth of our people. empathy, honesty and authenticity are key values we ourselves hold and look for in those we work alongside.

teaming up with like-minded partners to create real, long-lasting relationships makes this all possible; whether it’s the farms we source from, the cafes we partner with, or the suppliers we choose.

above all, we love what we do! we love coffee, like a lot. we are extremely grateful to be able to share our passion, knowledge, beans and the stories they carry, with all of you.

thanks for coming along for the ride!


community initiatives

doin' our bit

doin' our bit

our tangible list of sustainable actions including our carbon neutral certification, sourcing guidelines, community initiatives & more.


we don’t think sustainability should be a question for businesses, but an expectation.
we’re committed to running ours with the least impact on the earth as possible.

‘sustainable’ can be an easy marketing tool, a way for companies to greenwash, but what does sustainability mean?
it’s about meeting the needs of today without compromising the ability of future generations to be able to meet theirs.

for us, it’s a call to action, one that forms the pillars of our ethos, and something we think about in every decision we make. sustainability continues to be a huge driver for the future of our brand and, while we’re forever seeking to do our bit for the environment, we’re also focused on the economic & social sustainability of our business & the industry we love.

we’re committed to bringing coffee & community together while minimising our footprint. our aim is to work with like-minded partners, both here & abroad, who share our focus for quality, sustainability & social responsibility. to ensure we leave the coffee industry (and the earth) in a better position than when we found it.

we’re always looking to do better in this space – check back here for updates on our progress.

partner update: spring

an update on our eco warrior community initiatives fund: introducing our spring partner, the climate council & discussing all things climate change.

we’re carbon neutral

our roastery is solar powered & we’re also a certified carbon neutral business…we even have the fancy certificate to prove it!

responsible packaging

for our new range we sourced materials we felt would have the least impact on the environment & most aligned with our philosophy.

community initiatives

orangutan project

eco warrior isn't just part of our commitment to sustainable coffee, it supports orangutan conservation & rehabilitation and so much more!

ethical sourcing

our in-house guidelines for sourcing green coffee, thoughts on transparency & building ongoing relationships with the farms we buy from.

recycleme™ cups

we've converted to Detpak's award-winning RecycleMe program. the first takeaway cup on the market that can be properly recycled.

the crew

meet our crew

meet our epic roasting crew & sales team. they’re an incredibly dedicated bunch of coffee experts & enthusiasts who eat, sleep & breathe coffee. one of these legends could potentially be your new best friend…get in contact today to find out more about joining our locale fam.

Contact Us

paul solway


beginning his coffee journey as a barista at a tiny cafe, Pauly realised he had a deep love for coffee & people and a knack for sales! servicing the great state of WA and showing mad love for the cold brew, Pauly is the best friend you never knew you didn’t have.


jacob king


it took taking out 1st place in a barista comp for Jacob to fall in madly love with coffee. he left school to pursue a full-time job in the industry & has never looked back! Jake prefers to drink his coffee black & rumour has it he makes a killer espresso martini.


julijan markovic


falling into hospo whilst studying to become a P.E teacher, Jules quickly developed a passion for latte art & the industry. he ditched uni to pursue a career in coffee & the rest is history. he prefers his coffee without milk & through a paper filter because…filter is life!


josh jackson


or Pace to his mates. he's the glue. as well as looking after the team nationally, Pace heads up the coffee development crew & runs our Single Origin program, including the roasting. he really can do it all & loves a cheeky filter coffee while he's doing it.


ben toovey


his origin story is barista-turned-renowned-roaster, Ben loves the challenge of coffee, that it's dynamic, complex & requires constant attention. he drinks his coffee black & starts the day with a double espresso + lots of cupping. he enjoys a pour over filter on the w/e.


pat connolly


from humble beginnings as a kitchenhand at a busy cafe, Pat got his first start in coffee when the head barista called in sick. he came off the bench, killed it & never looked back. he loves tasting new coffees from all over the world & prefers his coffee out of a cupping bowl.


now you’ve met the go-to contacts on the ground in each state!
these guys are backed up by a killer support team working out of our HQ in Abbotsford, VIC. hit that button below to contact us…we do love a chat!