our ethos

coffee for the people

we believe in the power of community. our goal is to make specialty coffee approachable and accessible to bring people together over our favourite brew.

our intention is to conduct our business based on our own ethical & sustainable principles to ensure we’re limiting or reversing our footprint. we continuously re-evaluate our practices to find the best solutions that support our vision to leave the industry, and the earth, in a better place than we found it.

we seek to add value to others where we can. we are very conscious of the impact we can have financially, from the farmer through to the consumer and the communities they live in. we want to challenge the status quo and continually question what we do and how we do it. we don’t believe in taking shortcuts or looking for the quick wins. we always work towards genuine, organic growth.

we like to stay in our own lane and actively choose not to compare or compete. we march to the beat of our own drum, stay true to ourselves and to our brand. each decision is made collaboratively with integrity and thought.

we have a thirst for knowledge and we’re always looking to continue learning and honing our craft. we don’t assume we have all the answers or that the answers will be the same as they were yesterday. we also love any opportunity to share our knowledge. our doors are always open to those who want to learn.

we provide an inclusive workplace culture, one which creates the framework to support the personal and professional growth of our people. empathy, honesty and authenticity are key values we ourselves hold and look for in those we work alongside.

teaming up with like-minded partners to create real, long-lasting relationships makes this all possible; whether it’s the farms we source from, the cafes we partner with, or the suppliers we choose.

above all, we love what we do! we love coffee, like a lot. we are extremely grateful to be able to share our passion, knowledge, beans and the stories they carry, with all of you.

thanks for coming along for the ride!

MORE ABOUT US

doin' our bit

doin' our bit

our tangible list of sustainable actions including our carbon neutral certification, sourcing guidelines, community initiatives & more.

 

we don’t think sustainability should be a question for businesses, but an expectation.
we’re committed to running ours with the least impact on the earth as possible.

‘sustainable’ can be another marketing buzzword, an easy way for companies to greenwash, but what does sustainability mean?
it’s about meeting the needs of today without compromising the ability of future generations to be able to meet theirs.

for us, it’s a call to action, one that forms the pillars of our ethos, and something we think about in every decision we make. and it’s not just about our environmental impact (though that’s certainly important!) we’re also focused on the economic & social sustainability of our business & our industry.

we’re committed to bringing coffee & community together while trying to minimise our footprint at the same time. we take our responsibility to future generations of coffee drinkers seriously. our aim is to work with like-minded partners, both here & globally, who share our focus for quality, sustainability & social responsibility. to ensure we leave the coffee industry (and the earth) in a better position than when we found it.

we’re always seeking to do better in this space – check back here for updates on our progress.

responsible packaging

for our new range we sourced materials we felt would have the least impact on the environment & most aligned with our philosophy.

orangutan project

eco warrior isn't just part of our commitment to sustainable coffee, it supports orangutan conservation & rehabilitation and so much more!

we’re carbon neutral

our roastery is solar powered & we’re also a certified carbon neutral business…we even have the fancy certificate to prove it!

community initiatives

some info on our eco warrior contributions, where we donate our dollars & how we work with our local communities to create change.

ethical sourcing

our in-house guidelines for sourcing green coffee, thoughts on transparency & building ongoing relationships with the farms we buy from.

recycleme™ cups

we've converted to Detpak's award-winning RecycleMe program. the first takeaway cup on the market that can be properly recycled.


the crew

meet our crew

meet our epic roasting crew & sales team. they’re an incredibly dedicated bunch of coffee experts & enthusiasts who eat, sleep & breathe coffee. one of these legends could potentially be your new best friend…get in contact today to find out more about joining our locale fam.

Contact Us

paul solway

WA STATE MANAGER

beginning his coffee journey as a barista at a tiny cafe, Pauly realised he had a deep love for coffee & people and a knack for sales! servicing the great state of WA and showing mad love for the cold brew, Pauly is the best friend you never knew you didn’t have.

@pauly_from_locale_wa

cam turnbull

QLD STATE MANAGER

Cam’s love of specialty coffee, relationships, and passion for training, makes him the go-to guy for coffee in QLD. proudly representing the sunny state, Cub's an espresso man all the way (though certainly wouldn’t say no to an espresso martini)!

@cublocale

julijan markovic

VIC RELATIONSHIP MANAGER

falling into hospo whilst studying to become a P.E teacher, Jules quickly developed a passion for latte art & the industry. he ditched uni to pursue a career in coffee & the rest is history. he prefers his coffee without milk & through a paper filter because…filter is life!

@coffeewithjules

josh jackson

NAT. MANAGER & COFFEE DEV.

or Pace to his mates. he's the glue. as well as looking after the team nationally, Pace heads up the coffee development crew & runs our Single Origin program, including the roasting. he really can do it all & loves a cheeky filter coffee while he's doing it.

@pace_locale

ben toovey

ROASTING & COFFEE DEV.

his origin story is barista-turned-renowned-roaster, Ben loves the challenge of coffee, that it's dynamic, complex & requires constant attention. he drinks his coffee black & starts the day with a double espresso + lots of cupping. he enjoys a pour over filter on the w/e.

@bentoovey

pat connolly

SOURCING & COFFEE DEV.

from humble beginnings as a kitchenhand at a busy cafe, Pat got his first start in coffee when the head barista called in sick. he came off the bench, killed it & never looked back. he loves tasting new coffees from all over the world & prefers his coffee out of a cupping bowl.

@patroastscoffee

now you’ve met the go-to contacts on the ground in each state!
these guys are backed up by a killer support team working out of our HQ in Abbotsford, VIC. hit that button below to contact us…we do love a chat!

GET IN TOUCH